To Innovate, Amplify Weak Signals

ABSTRACT:
This is often the way new ideas come about. Someone sees a weak signal and amplifies it. The challenge with weak signals is that you can’t use the normal forms of proof to demonstrate that the idea is good.

When we invent the future, we are combining weak signals with existing ideas to reconceptualise products, services, ways of doing things, and entire markets. That’s more profitable than moving things forward incrementally, but also a lot riskier. Succeeding at requires vision, creativity and courage.

[READ THE FULL ARTICLE]