Understanding Disruptive Innovation
January 23, 2019 By Lina Marcela Landinez, Neele Petzold
ABSTRACT:
How does disruptive innovation emerge, develop, grow and disrupt over time? This “process” of business disruption sounds straight forward and easy to comprehend. But the reality for companies is more complex than it sounds and they are struggling with managing a disruptive innovation, both from an entrant’s and an incumbent’s perspective.
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