Understanding the Law of the BHAG and What it Means for Innovation

November 10, 2016 By Phil McKinney

Hubbard proved to the world that setting a seemingly insurmountable goal is the way you achieve greatness. In today’s world, companies achieve innovation in a similar way. It is called the Law of the BHAG. By setting a Big Hairy Audacious Goal, organizations are able to provide their workforce with a singular vision and passion, one that gets the wheels of innovation turning.


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