Want to Drive Innovation? Talk to Your Customers
May 22, 2018 By Emma Miller
ABSTRACT:
While traditional market research has its place in the modern world, and while innovative tools have made probing deeper into the habits of your target demographic infinitely easier, there is simply nothing more valuable than hearing an honest opinion from a customer. Simply put, if you want to drive innovation, you need to talk to your customers. Here’s how to do it.
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