Why Small Ideas Can Matter More Than Big Ideas
January 8, 2015 By Scott Berkum
ABSTRACT:
The basic logic we use is the bigger the idea, the bigger the value, but often that’s not true. There’s a myth at work here: the assumption that big results only come from radical changes. There’s good evidence for a counter-argument. The problems that plague organizations, or hold them back from greatness, are often small things that happen to be consistently overlooked.
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