Why you can't multi-task innovation
When you are trying to innovate, especially when you are trying to create new ideas that are unique or different from what your organization normally does, you cannot multi-task, you cannot dilute your engagement or awareness. You cannot attempt to concentrate on day to day, routine tasks at the same time you are trying to create interesting new insights and ideas. Your brain doesn't work this way, and you will be pulled in the direction of your expertise and competence.
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