Your Innovations Aren't Immortal

ABSTRACT:
What was once new is now old. Innovation is a process in motion. Times are always changing and so are the markets. Great innovators know how to keep in line with the constant changes in consumer needs.

 Having a flexible business plan is actually the grounding for a innovative company. Leaving some breathing room in your brand’s design will not only allow you to maintain a solid business model, but also grant youa competitive edge. 
In an article for Harvard Business Review scholar Scott Anthony expands on his theories on innovative business operation and creating your own progressive business structure.


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