InnoSight
InnoSight's free, bi-weekly newsletter presents detailed and rigorous analysis of the latest business trends and developments, including real-time, real-life examples of innovative disruption.
Since September 2008, InnoSight's newsletter has expanded to digitally publish Strategy & Innovation on a bi-weekly basis.InnoSight focuses exclusively on enabling companies to achieve repeatable growth through innovation. InnoSight does not believe in a brute-force approach to transformation, nor does it believe that more people looking at the same data in the same way is the key to identifying new growth opportunities.
As such, InnoSight's teams tend to be smaller and highly collaborative. Every one of its engagements has two goals - meet or exceed the client's expectations and actively transfer InnoSight's capabilities and knowledge to its client team members.
Disruptive opportunities are often hidden from even astutely run market leaders because they start away from the mainstream of a market among customers "overshot" by the performance of existing products, or customers whose consumption is constrained by a lack of skills, wealth, or access.
Innosight's research and field work has crystallized key patterns of disruptive innovation, allowing us to spot disruptive opportunities and shape disruptive ideas with very scant data.
Innosight's newsletter covers all the theoretical approaches to disruptive innovation that Innosight preaches about. You feel energized and ready to take on the world after reading their material (on the main site and in the newsletter).
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