Innovative People

Abdul Latif


Agro-sector professional having rich experience since 1976 in business management and marketing of agric-inputs with particular reference to seed; fertilizer and crop protection market development. An organized individual possessing excellent communication and leadership skills for the achievement of business objectives on long term basis by gaining confidence of the stakeholders; through the positive ability of creativeness, analytical approach and to work well with people of all ages. Having domicile in District Sheikhupura (Punjab) and date of birth is 26th September, 1958; the physical fitness allows for the field-related assignments and family circumstance favors for any possible relocation. Education profile includes Agriculture related key disciplines including crop production, field crops production, horticulture, floriculture, land scrapping besides Law graduation/ business development training courses. Family background is rural and directly associated with farming of pulses, cereals, oil seed / fiber crops and orchards of guava/citrus.Availability can be immediate/with in 4 weeks.
-0 B.Sc. (Hons) Agriculture (University of Agriculture, Faisalabad) - 1976
-1 Law Graduation LLB (Bahaudin Zakria University, Multan).-1992
-2 MBA (Marketing) Executive Course Multan Institute of Management Sciences.
-3 Diploma in Export Marketing and Management from Allama Iqbal University.
-4 Marketing for executives from Allama Iqbal University.
-5 One-week seed treatment workshop at Basal, Switzerland.
-6 Eight weeks course on Crop Protection through pest management (Integrated Pest Management) from Oregon State University Corvallis, USA
-7 Visit of John Inns Institute UK for studying cotton leaf curl virus.
-8 Workshops and training courses on selling, Negotiation, Written & Group communication, Presentation skills, Field sales management, Sales officers development program, Leadership, Total Quality Management, Basic marketing and technical course, coaching & evaluation concept and territory planning.
-9 Participation in soil science congress, International seminar on fertilizer usage and marketing congress ; international symposium for horticulture & land scrapping organized by Horticulture Institute of Agriculture University Faisalabad on 27-30 Maech,2007.
-10 Computer proficiency - Office 98.
-11 Defensive driving course.


Hands on experience for fifteen years in Syngenta Pakistan, DuPont & Dow Agro- Sciences; Jaffer Brothers as Regional/ National Sales Manager at Multan, Sahiwal & D G Khan with the key task of crop protection business management / development.
-0 Co-ordination of the activities for market development& distribution of pesticides in highly potential/multi cropped regions along with warehousing / logistics/ settlement of accounts and new molecules launch.
-1 Personal development and people management for the regional team.
- Achieving of sales objectives / setting up of distribution network/ developing business plan & stratiges; establishing business relationship at the distribution end & leading farmers segment by demonstrating leadership &.team work.

The industry work experience for about 10 years in Punjab Seed Corporation, Pioneer Seeds Pakistan for about twelve years based at Multan & Sahiwal and last assignment was with M/S Haji Sons as Marketing Manager at Lahore .

-0 Developing plans and coordination for marketing of seed both in private and public sector.
-1Multiplication of basic seed and purchase of certified seed standard produce from contact growers along with management of seed processing, storage and quality.
-2Developing sales plan for hybrid corn seeds and implementation at field level along with hiring of field staff, personal development and monitoring of field level business activities.

Worked for Engro Pakistan Ltd at Faisalabad till 12-3-2008 as Area Manager in Faisalabad for sales and tech / support services. (2005 – 8) and at Lahore from 1984-87.
-0 Sales promotional activities for enhancing usage and strengthening the brand image of Engro Urea, Zarkhez, Zangro and Zorawar by having the involvement of dealers and agric experts at farmer level leading towards balance use of fertilizer / developing the business on long term basis.
-1 Developing the Engro business strategies on regional basis and its implementation in the market covering the distribution network and at the farmers end by making presentations.
-2 Business liaison with Agric University, Research Institutes, Sugar Mills, Rafhan Mills.

Languages Abdul Latif speaks: