Areas Geetha Srinivasan is Knowledgeable in:
immunology, biotechnology, healthcare marketing and strategy, consulting
Techniques Geetha Srinivasan Uses:
Personal interviews, secondary research such as government database, competetitor information, white papers, similar product analysis, scientific literature analysis
Geetha Srinivasan's Problem Solving Skills:
- Gel Electrophoresis
- Hemocompatibility issues
- ELISA
- Project managment
- Market analysis
- Flow cytometry
- Science communications: technical papers, marketing reports, conference presentations
- DNA Extraction
Geetha Srinivasan's Problem Solving Experience:
- I helped Motorola understand customer support services available for android market using remote help desk.
- I developed flow cytometric assays using human whole blood to measure platelet activation, WBC activation, C5a activation for hemocompatibility research.
- As a process improvement consultant, I helped the surgical managment team in a hospital with Black Belt certification. Using various Six Sigma tools, I helped the team to understand the current status and formulated receommendations for reduction in turn over time and in reducing error rate.
- I developed T-cell cultures and to target CD8+ cells and used ricin in apotosis study.
- I helped a disinfectant company with the market size analysis for disinfectants that can be sprayed onto walls.
- I developed product penetration strategy for an antioxidant therapy in US and globally. My report pointed to the possibility of product penetration into India's prediabetes market
- I developed ROI model to illustrate the benefits of using clinical diagnositcs software.