Jones Mereu

I have authored a paper describing an idea on how the for-profit health insurance provider business model can be innovated on to not only allow for active participation and collaboration by policyholders in the creation of value, generate additional revenue and help finance the cost of health plans, but also provide for the realization of an improved, and invariably more productive alignment of interests and strategies across healthcare value chains, and throughout the entire healthcare value network. The document is posted online at:

http://www.slideshare.net/Jonzi/business-model-innovation-for-the-health-insurance-provider-2406838