Problem Solver
Marcie Sonneborn
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Areas Marcie Sonneborn is Knowledgeable in:
new product development, project and program development; management and entrepreneurship; university-company partnerships, technology-based business development (taking an idea from the lab bench to the commercial market)
Techniques Marcie Sonneborn Uses:
Strategic planning and futuring techniques, R&D and new product development strategies, marketing knowledge, team development and management, collaboration and partnerships for new product and new program development, creativity and problem-solving techniques.
Marcie Sonneborn's Problem Solving Skills:
- Marketing
- Product development
- Strategic and business planning
- Funding R&D (SBIR, STTR, etc.)
- Business development for technology-based companies
- Leadership management, teams
- Entrepreneurship
- Technology transfer and commercialization
Marcie Sonneborn's Problem Solving Experience:
- Assisted a contract engineering and product design company to obtain R&D funding and university research partnerships to create a needleless injector. Started with the veterinary - agricultural market (meat industry) and the company recently spun off that division to pay for continuing R&D of the human injector.
- Was administrative director of a federal grant project working with a medical director to introduce geriatric medicine into the curriculum and clinical practice in a medical school within a state institution. Established perpetual funding streams to fund the chair position. Also achieved designation (with funding) as one of two statewide resource centers for geriatric education in the state.
- Curriculum development and teaching for new entrepreneurship, leadership and IT courses in creativity, innovation, organizational leadership, and virtual business development.
- Strategic planning facilitation for a non-profit organization to take them to a new phase of growth, including a transition in leadership control from management by a strong president to a team managed organization.
- Have assisted over 200 companies to strategize about, plan, position and prepare their technologies and proposals for R&D funding through the SBIR and STTR programs, working across all 11 federal agencies.
- Facilitated a strategic planning project for a continuing education school at a major university using futuring and strategic planning techniques. Products from the process included a new degree program (also teaching the capstone course), and a for-profit web and instructional development unit. Continued the project through new product development and program implementation.
- Assisted company with multiple Phase I and Phase II SBIR applications for pattern recognition software and target libraries. Then facilitated a Phase III commercialization contract with a division of the Army.
- Facilitated a collaboration between a PhD inventor and patent-holder for a crossflow fan used in design of an unmanned aerial vehicle (UAV) and a manufacturer-design engineering company working in carbon-fiber composites. They have since started 2 additional companies for 2 new applications of these integrated skills, capabilities
- Designed an industrial outreach program (on a team of four) for Cornell University's CCMR center(Cornell Center for Materials Research).