Areas Michael Smeaton is Knowledgeable in:
new ideas for products, creative business solutions, different approach for advertising products, understanding consumers and market trends
Techniques Michael Smeaton Uses:
In short, listening and develop a good understanding of the company, its customers, its market and its passion.
Michael Smeaton's Problem Solving Skills:
- highly creative, expert in consumer trends, author in professional business consultations and advertising
Michael Smeaton's Problem Solving Experience:
- When a beverage company came out with a new product in the early 1990's I called them directly. I talked to the head of Marketing and he virtually laughed at me. I said your product would fail miserably. I predicted six months later they would loose tens of millions of dollars and they did. I guess I got the last laugh.