Ralph Chapek

Areas Ralph Chapek is Knowledgeable in:

Techniques Ralph Chapek Uses:

Ralph Chapek's Problem Solving Skills:

1. Federal Court Expert Witness For Marketing and Value of Brand Names And Trademarks
2. Managing Complex Projects
3. Joint Ventures
4. Advertising
5. New Product Concepts
6. Marketing
7. Creativity
8. International marketing and license search and agreements
9. Business and marketing plans
10. Industy market research

Ralph Chapek's Problem Solving Experience:

1. Provided Hasbro, Inc.: concept development and business planning for extending its Mr. Potato Head toy to a child-specific potato chip line and other potato-based products.
2. Movenpick Group, Zurich, Switzerland: analysis and business planning for its Movenpick Hotel and Restaurant mark (Switzerland, Germany, Singapore, Japan, Austria, Egypt, France, China, Yemen, Canada, and Saudi Arabia) for brand extension opportunities. Movenpick is a billion dollar company
3. Provided Procter & Gamble Corporation Hawaiian Punch Franchise Beverages: analysis, concept development, a business relationship plan and business partner search and negotiation service to introduce Hawaiian Punch nationally for dairy case-distributed products in table-top diary cartons and 10-oz. glass bottles.
4. Provided Expert witness and consultant for federal tax court-litigated dispute for transfer payment, value of brand name (Nestle USA) and arms length licensing agreements for Nestle Holdings, Inc., Stamford, CT and Nestle S.A.., Vevey, Switzerland.
5. Provoded Kraft General Foods Corporation: Bakery consultant for their acquisition and expansion of the Entenmann’s Bakery concept from a regional to a national entity. Chapek, Inc. was also General Foods Dairy Industry Consultant for their entry into the frozen novelty category with products such as Jello Pudding Pops and Soft Swirl ice cream. In addition, Chapek, Inc. has also completed several other consulting assignments for a variety of Kraft General Foods projects.
6. Provided ICI (Imperial Chemical Industries), London, England: analysis and business planning for Expanding a synthetic detergent with superior skin care attributes to the North American and European bar soap category. The business plan included the creation of ten bar soap concepts that would allow the sale of the synthetic
7. Provided Colgate-Palmolive International (Australia): introduction of successful U.S. domestic household products (detergents, dental care, bar soaps) to Australian/South Pacific Market.
8. Provided Kagome Corporation, Tokyo, Japan: analysis and business planning for establishment of a tomato products and juice manufacturing plant in the U.S. for manufacturing export products to Japan. Search for U.S. companies interested in having Kagome Co. pack their products for export to Japan and distribution by Kagome in Asian markets. Kagome is a 15-Billion dollar a year food company.
9. Provided Rudolf Wild, GmbH & Co., KG Heidelberg, Germany: analysis for transferring its Capri Sonne European product trademark to the confectionery industry and to the dairy case for a refrigerated beverage in the U.S.A. and subsequent joint venture partner search. Rudolf Wild is a 750-million dollar a year company. Chapek, Inc. also has a joint venture with Rudolf Wild for the transfer of European of product technology and intellectual property to the U.S.
10. Provided Mitsubishi Corporation, Tokyo, Japan: analysis, business planning and concept development for the transfer of their food technology for low temperature, vacuum cooking process for fruit and vegetable snack products for the United States, and the establishment of a plant operation in the U.S. for the concept development. Mitsubishi is 115-billion dollars a year company with a 20-billion dollar a year food business.