Problem Solver
Scott Buchanan
By day, I run emerging markets strategy for a large software company, growing our business in the most challenging markets. My previous experience is facilitating idea generation sessions for consumer product goods companies. So, I bring BOTH raw creativity and business sense to your challenge. I understand how ideas need to fit with the larger strategy, and so I can help create and/or build on relevant, high impact ideas.
Areas Scott Buchanan is Knowledgeable in:
Computer software, consumer packaged goods (with emphasis on food and beverage, personal health and hygiene, and baby products)
Techniques Scott Buchanan Uses:
Creative Problem Solving Process
Scott Buchanan's Problem Solving Skills:
- Emerging Markets subject matter expert (emphasis on China)
- Computer software
- Flavor profiles
- Consumer ethnography and human factors
Scott Buchanan's Problem Solving Experience:
- Developed personal care brand line extension that produces > $100M in annual revenue.
- Co-created breakfast cereal that won national innovation awards.
- Ran idea generation sessions for more than 15 Fortune 500 companies; motivating teams of 15-20 people to generate insights and product ideas.
- Grew major software manufacturer's China business 10X year-over-year with aggressive pricing and creative marketing programs.
- Winner of the Wake Forest Marketing Case Competition - Yahoo!'s next billion dollar business idea.