Tony Barra

Areas Tony Barra is Knowledgeable in:

Tony Barra's Problem Solving Skills:

1. Build and lead diverse teams and deliver exceptional results
2. Analyze and develop detailed technology roadmaps
3. Analyze market oportunities, develop business strategies, and create implementation plans
4. Design and conduct new product and service consumer market research
5. Develop and analyze financial business models
6. Project manage large, complex projects to completion on time and under budget

Tony Barra's Problem Solving Experience:

1. Developed and conducted seminar to launch corporate strategy around sustainable technology for a global Fortune 100 industrial company. Included strategy to bridge divisional silo barriers and recommendations for developing organic business opportunities.
2. Analyzed research and market opportunity for automotive rear-seat learning systems for LeapFrog. Developed product concepts, organized and led meetings with automotive OEMs and suppliers to present concepts and initiate partnership discussions. Recommendations resulted in partnerships with Visteon and Chrysler.
3. Developed an Internet bank start-up business plan, resulting in $5M angel funding and $30M first round financing. Developed technology architecture, designed organization and selected service providers.
4. Analyzed market opportunity, current technology landscape and consumers segments for a personal medication compliance service for a leading consumer products company. Recommended several product concepts.
5. Developed technology landscape, partnership strategy and business model analysis for a connected vehicle concept for a Fortune 100 consumer electronics company. Model created metrics and forecast revenue potential from advertising, location based services, subscriptions and service provider subsidies.
6. Developed new home services business model for large energy retailer in six major North American markets with three year revenues of over $250M.
7. Design and executed three month consumer market pilot of an in-home entertainment system based on broadband connectivity for Disney and Intel. Conducted consumer ethnographic research, focus groups and analyzed market potential.
8. Developed business model for the launch of a consumer health and weight management device including complete financial analysis.