Problem Solver
Bill Van Eron
Areas Bill Van Eron is Knowledgeable in:
Value economy marketing. People-powered communities. Huge revenues generation as an after effect of paying attention to what really matters. Trend research and aggregation. Opportunity analysis. Integrated marketing communications. People-centric cultures. Purpose creation for organizational regard. Strengthening the bond between industry (fast change rate) and education (slow change rate yet has to prepare students for industry). Alliance and intrapreneur objective, cultural, open innovation advisory.
Techniques Bill Van Eron Uses:
Trend research. Ecosystems mapping. Brand value definition and strategy. Strategic Foresight for the agile organization.
Integrated marketing strategy (expanded view of integrated to include internal buy-in and inclusion, external regard and conscious marketing). Strategic PR - (market pre-conditioning, dialog shaping, leadership, credibility). Many of my methods I originated as far back as 20 years ago with extraordinary results. now they are refined and optimal for today. Less than 1% understand the power of these methods.
Integrated marketing strategy (expanded view of integrated to include internal buy-in and inclusion, external regard and conscious marketing). Strategic PR - (market pre-conditioning, dialog shaping, leadership, credibility). Many of my methods I originated as far back as 20 years ago with extraordinary results. now they are refined and optimal for today. Less than 1% understand the power of these methods.
Bill Van Eron's Problem Solving Skills:
- Earning high impact credibility
- Market and marketing strategy
- Value economy marketing
- Integrated marketing and brands that listen
- Strategic Foresight - intersecting emerging market values as a brand strategy
- High impact or game changing marketing strategies
- Strategic PR - Shaping market dialog, earning credibility
- Market ecosystem research - systems thinking
- Digitalenablement of our business humanity internally & externally as vital to success
Bill Van Eron's Problem Solving Experience:
- Using my ecosystems approach I defined better industry solutions for intrapreneur, entrepreneurs and as methods to revitalize corporations and connect industry and education. These are early value indicators of the power creative, systems and critical thinking problem solvers can bring to leadership, industry challenges, alliances, open innovation and more.
- I am able to read markets in terms of what they will define as an ultimate value; how they define credibility and relevance. This assessment can be informal to formal. It uncovers the difference makers, game changing strategies that are more abundant in this new economy and while more companies fail to embrace the basis of change, thus holding on to outdated notions.
- I was able to pre-condition a global market when Agilent wanted to announce a new line of easy to use oscilloscopes. Usability was not yet recognized as a problem so my methods earned global credibility. We had been losing 80% of sales to the then leader. This flipped us to winning 90%.
- I was able to shift HP from being a high-priced vendor to being a true partner to education when all other sources said to "stay away, it's a long sales cycle and a low price decision. We can't win. By Y3 we reached $300M in sales and we reached $100M by Year 1.
- I changed the approach both HP and Novell had tried twice before (and failed) to attract Certified Netware Engineers to join an HP/Novell Professional Association. (CNEPA - now the NPA) by making the offer more customer centric and credible. We won 97% signups and this became the leading resource for all network decisions. HP and Novell prospered over $2B inside just a year while earning regard the tough way.