Problem Solver
Emily Fulton
Areas Emily Fulton is Knowledgeable in:
Behaviour change/habit products (scientific theory and intervention/product development); behavioural design for consumer behaviour/user engagement; mental health clinician with clinical/knowledge expertise in mental health
Techniques Emily Fulton Uses:
Scientific theoretical models and frameworks - Behaviour Change Wheel, Intervention Mapping, Behaviour change technique Taxonomy. Also Design Thinking, Behavioural Mapping, Lateral creative thinking techniques.
Emily Fulton's Problem Solving Skills:
- Mental health
- User testing
- Qualitative/quantitative research
- Behavioural science
- Psychology
- Behaviour Change
- Cognitive Behavioural Therapy
- Habit formation
Emily Fulton's Problem Solving Experience:
- Increased uptake of flu vaccinations with application of Behavioural Science principles to public health communications
- Trained staff in industry and public health england to apply behavioural design and evaluation methods in their work
- Increased uptake at Stop Smoking Services with development of a behaviour change intervention and instant booking system (StopApp)
- Developed multiple behaviour change interventions in smoking, alcohol, mental health - digital apps, marketing communications and policy. For health, sustainability, consumer behaviour. Highly experienced as a Psychologist & Behavioural Scientist (16 years experience).
- Created a digital platform with tools for people with early stage dementia