Eric Robinson

I developed a place based media program in conjunction with ARAMARK. We tested the placement of video monitors in the in corporate cafeterias (the operated 1,000 serving 3.2 million white collar workers). I negotiated a deal with Bloomberg for free programming and AT&T to manage the satellite delivery and commercial insertion process. Reconsolidated the fracturing cable and Internet audience into a delivery system that provided necessary repetition in order to create necessary recall for advertisers.