Education
Gail Macleod
A brand visionary with an eye for opportunity, Gail’s vision is globally encompassing and regionally relevant. With a deep passion for innovation, Gail applies a strategic approach, paired with an entrepreneurial perspective to solve brand challenges faced by businesses of today.
Founder and CEO of Stratcom Branding, as well as one of the founding partners and a member of a global alliance, the GLBA (Global Local Branding Alliance), she draws from more than 28 years of experience in the branding and packaging and design industry. She prides herself in translating her clients’ strategic goals into customer needs and maintaining new disruptive innovations that changes the traditional brand process, evoking the true spirit of local and global businesses.
Being a trend creator, Gail has the ability to push beyond the boundaries, creating significant design transformations that have not only manifested her as a key thought leader and speaker, but a true innovator in the design industry. Her extensive experience allows her to provide insights into the powerful language of brands - a key driving force with consumers and their loyalty to a brand.
For many years a TT1100 adjudicator, she began her journey as a fine-art student, then commercial graphic designer, adding strategic branding, consumer insights, business management, financial management and marketing to her expert portfolio, including in later years a substantial realiser of technology.
Her passion for South Africa, coupled with her dedication to knowledge-sharing and learning between her and her global alliances, has seen the birth of the Global Brand Safaris, setting her apart from the norm. Her expertise places Stratcom Branding in a strategic position to change the way things are being done in the design, and specifically the packaging and branding design playing field.
Formal training: Graphic design and business management
www.stratcombranding.com
Founder and CEO of Stratcom Branding, as well as one of the founding partners and a member of a global alliance, the GLBA (Global Local Branding Alliance), she draws from more than 28 years of experience in the branding and packaging and design industry. She prides herself in translating her clients’ strategic goals into customer needs and maintaining new disruptive innovations that changes the traditional brand process, evoking the true spirit of local and global businesses.
Being a trend creator, Gail has the ability to push beyond the boundaries, creating significant design transformations that have not only manifested her as a key thought leader and speaker, but a true innovator in the design industry. Her extensive experience allows her to provide insights into the powerful language of brands - a key driving force with consumers and their loyalty to a brand.
For many years a TT1100 adjudicator, she began her journey as a fine-art student, then commercial graphic designer, adding strategic branding, consumer insights, business management, financial management and marketing to her expert portfolio, including in later years a substantial realiser of technology.
Her passion for South Africa, coupled with her dedication to knowledge-sharing and learning between her and her global alliances, has seen the birth of the Global Brand Safaris, setting her apart from the norm. Her expertise places Stratcom Branding in a strategic position to change the way things are being done in the design, and specifically the packaging and branding design playing field.
Formal training: Graphic design and business management
www.stratcombranding.com