Problem Solver

Gillian Campbell

Gillian Campbell
I believe in producing quality deliverables, on time, to specification and within budget.

Areas Gillian Campbell is Knowledgeable in:

Marketing, Internet Marketing, Social Media, Product Management/Development, Business Development, in the Information and Communication Technologies (including Internet), Consumer Goods and Services sectors.

Techniques Gillian Campbell Uses:

1) Research to identify nagging problem being experienced by particular market segment or industry, that has multi-million dollar profit potential

2) Assess effectiveness of current market players at solving problem (includes doing brief Market, Industry, SWOT and Competitive Analyses)

3) Identify existing solutions in particular industry and related solutions in other industries (if any)

4a) If existing solution:
i) Ideate re better solutions that solve problem more cost-effectively, efficiently, or if no pre-existing solution exists, innovate new ones.

4b) If no solution exists, innovate several.

5) Assess short to long term profitability of each solution

6) Implement solution with greatest long term profitability potential

7) Ascertain, analyze feedback from target market

8) Refine solution accordingly.

Gillian Campbell's Problem Solving Skills:

  1. Product Management
  2. Blogging
  3. Proficient at utilizing social media (blogs, Facebook, Twitter, etc.) to educate target markets re product/service solutions
  4. Project Management
  5. Internet Marketing
  6. Strategic Marketing Planning
  7. Business Development
  8. Article Writing
  9. International Marketing
  10. Content Development
  11. Market Research (Primary, Secondary and Internet)
  12. Avid Learner and Implementer
  13. Ability to innovate and implement solutions that generate multi-million dollar profits
  14. Business Planning

Gillian Campbell's Problem Solving Experience:

  1. Problem: Needed additional revenue stream for business

    Solution: Developed, authoring and managing two (2) blogs that bring in advertising revenue.
  2. Problem: Multi-million dollar revenues (in Jamaican dollars) needed for PBX, structured cabling and Internet product lines for Jamaican telecommunications company.


    1) Innovated product/service solutions, developed marketing plans to extend product life cycles and introduce new products and services to meet business customers' changing needs

    2) Worked with cross-functional product teams (sales, engineering, product development) to implement these solutions.

    Solutions returned US $3 million [approximately JMD $120 million] in revenues,