Market expansion and distribution channels (U.S. & global) Product development, commercialization and launches
Jeff Syrydiuk's Problem Solving Experience:
Results-driven leader, Marketing & Sales expert. Track record of success boosting profitability and creating competitive advantage for leading North American organizations. Over 20 years senior executive experience building 50+ brands across diverse sectors – from medical devices and healthcare to consumer packaged goods, ecommerce and new technologies – from early stage start-ups through to mature global companies.
My medical devices/life sciences credentials include:
• Championed the creation of the video laryngoscope market globally via the successful North American launch of the Canadian-invented GlideScope.
• Responsible for the successful NA launch of the Boussignac CPAP System.
• Established a national USA distributor network for both hospital and EMS.
• Developed an innovative sales channel/launch model that permits the rapid turnkey penetration of the NA market without the risk of major investment or exposure.