Problem Solver
Marianne Carr
My masters thesis was on the use of Micheal Porter's Social Value Theory as a new way to evaluate risk for disruptive innovation. Please see my presentation on YouTube.
Areas Marianne Carr is Knowledgeable in:
Marketing, Branding, Innovation Best Practices, Social Value, Adult Learning Theory
Techniques Marianne Carr Uses:
Osborn-Parnes Creative Problem Methodology
Double/Triple Diamond Innovation Development
Polarity Management Approach
Design Thinking, Research
Double/Triple Diamond Innovation Development
Polarity Management Approach
Design Thinking, Research
Marianne Carr's Problem Solving Skills:
- Creative Problem Solving and other Innovation Methodologies
Marianne Carr's Problem Solving Experience:
- • Drove first global launch of new retail product program scaled to fit individual markets’ needs. New revenue projected at $5-10MM.
• Initiated technology revision that increased productivity, making it easier for international markets to adopt new products developed in North America. Reduced adoption time 50%.
• Created new insights for B2C and B2B application of new brand position increasing service to community 23% for non-profit hospice.
• Drove insights for new consumable profit-stream that exceeded launch expectations with $1 MM sales year one.
• Developed and implemented new research method. Resulted in $4 MM new billings for agency. Example of volume: 400 concepts in one category in one year.
• Translated engineering product attributes into consumer benefits for over 40 new products.