Michael Sevilla

Areas Michael Sevilla is Knowledgeable in:

Techniques Michael Sevilla Uses:

Michael Sevilla's Problem Solving Skills:

1. pricing models
2. product planning
3. go to market strategy/planning
4. new product development
5. international expansion
6. marketing strategy
7. opportunity identification
8. market sizing
9. product management
10. web, consumer, b2b marketing background

Michael Sevilla's Problem Solving Experience:

1. Working with community software, I've been involved with over 30 clients who used online communities to brainstorm/create insights, distill insights into buckets of common ideas, have expert ideators (I was one) brainstorm, research, prioritize ideas for future testing and iteration. This had lead to new product development, roadmap prioritization
2. How do you take a technology product that is looking for a market? Specifically, what market or segment should we choose to launch product x? Did in depth analysis of product, pain it solved and determined addressable market and size. Launched products and exceeded consecutive revenue targets
3. How do you launch internationally? Partner, channels, in country market strategy? I launched products for new countries which included marketing, sales training and support, regulatory compliance, operations