Innovative People

Nduta Kinuthia

I am currently running a start-up in the cosmetic industry.

Previously, I was working as a Product Marketing Manager with Equity Bank Limited, a leading Financial Institution in Kenya. I managed a set of products by creating the strategies, budgets and guiding the teams manned with the product bottom-line on execution. I also lead the teams on reviewing of the set targets against current market situation and ensuring profitability of both existing and new products. I worked with various departments to ensure that the strategies are clear and there was an alignment with all the teams.

I also worked as a Brand Manager with Resolution Insurance Company Limited, a leading Medical Insurance Provider in East Africa. I was actively involved and manned with the responsibility of managing the marketing budget, creating and managing marketing strategies, managing a team of brand executives, managing and maintaining relationships with key partner, managing departmental marketing support, product development and strategic partnership.

At the same firm, I was working as a Senior Brand Executive. I was actively involved and manned with the responsibility of managing our re-branding process to a general insurer, stakeholder mapping, brand creative, brand/product PR, media placements, branch/subsidiaries brand management, sales activations, launches, research, budgeting, brand strategy, creating and maintaining a positive partner relationship, coordinating events, managing loyalty programs, sourcing & distributing of merchandise to Resolution Insurance globally. I also worked closely with our sales team to ensure that they attain the targets set for them by the company.

My experience in sales and marketing in the corporate world has resulted in discovering that, identifying your target market, and communicating to them effectively, makes all the difference in setting your brand apart from the rest.

Languages Nduta Kinuthia speaks:

English
Swahili