Problem Solver
Paul Dobbie
Areas Paul Dobbie is Knowledgeable in:
Retail, advertising awareness and tracking, air transport, forecourt trading, stakeholder surveys, employee satisfaction surveys, customer satisfaction surveys, fmcg and product testing
Techniques Paul Dobbie Uses:
Market research, data mining, data analysis and reporting
Paul Dobbie's Problem Solving Skills:
- Stakeholder surveys
- Staff surveys
- Customer satisfaction surveys
- Retail
- Business analysis
- Quantitative research
- Online research
- Consumer research
- Market research
- Research design
- Questionnaire design
- Data tabulation
- Data analysis
- Reporting
Paul Dobbie's Problem Solving Experience:
- I developed trading opportunities for Scandinavian Air Services (SAS)
- I developed a passenger journey model for British Airways
- For 6 years I completed numerous consumer product development tests for P&G brands including Ariel, Vicks, Pringles, Fixodent, Iams, Fairy, Febreeze and Bounty
- I increased sales volumes in forecourt shops for Q8 Petroleum in Belgium, Luxembourg, Hungary, Denmark & The Netherlands
- I increased turnover and patronage rates across all Compass Group B&I restaurants in Germany UK, USA & France
- I evaluated the design and customer appeal of the new O2 mobile phone shops
- I developed a new store trading format for Plumb Center trade merchant stores
- I developed new store layouts and customer engagement hubs for Boots stores
- I developed a passenger wayfinding / signage package for Schipol Airport
- I developed a marketing strategy for Copenhagen Airport
- I developed a retail and foodservices strategy for Juan Santamaria airport (Costa Rica) in support of a new terminal build
- I undertook advertising effectiveness research into new recruitment models for Sky
- I assessed the impact of big screen events for the BBC
- I have successfully undertaken stakeholder research for the Fire & Rescue Services, Citizen's Advice Bureau and HM Prisons