Sobia Bashir

Areas Sobia Bashir is Knowledgeable in:

Sobia Bashir's Problem Solving Skills:

1. Analytics, Consumer Insights, Retailer Insights, Market Research, Quantitative and Qualititaive analysis

Sobia Bashir's Problem Solving Experience:

1. Most of my experience comes in developing Brand strategies for consumer products
   I set up the Retail Audit for Procter and Gamble Pakistan, including quality checks, data base set up etc
   I have done a lot of competitive analysis like launch of Huggies Diapers, Launch of competitive food products etc
   I have set up a volume forecasting model for the brands I worked on based on studying past trends and seasonal trends
   I have done a lot of qualititative projects including consumer immersions and using learnings to generate insights for the business