Problem Solver
Susanne Cardwell
Areas Susanne Cardwell is Knowledgeable in:
Market research, book publishing, Web design, event coordination, communications theory, media relations, and public relations.
Techniques Susanne Cardwell Uses:
I have used Classical Grounded Theory as a research method, which holds similarities to the approach used by Henry Mintzberg. I also have employed interviews, ethnographic studies, and focus groups. I also have an analytical mind, due to my mathematics high performance at the U of C, and rely on SPSS for statistical inquiries.
Susanne Cardwell's Problem Solving Skills:
- communications theory
- philosophy of science
- public speaking
- media relations
- public relations
- grounded theory
- event coordination
- Web design
- market research
- SPSS
- book marketing
Susanne Cardwell's Problem Solving Experience:
- I have created and worked on Web sites using Dreamweaver, notepad, Joomla, and Mambo systems, developing skills in HTML, CSS, and Javascript.
- I have research the most profitable titles for an author, assisted with book signings, Web site development, and cover design.
- I held a large scale gala for charity, managing all aspects, including sales, marketing, volunteer coordination, logistics, talent, and prizes.
- My media relations experience is extensive: I have been interviewed on numerous media channels, including television, radio, and print; I have produced PSA and news clip for television broadcast; I have been featured in a National Film Board documentary.
- I conducted market research for firms including The City of Calgary using SPSS data, interviews, and focus groups.
- I have assisted a martial arts club with the creation of posters, a Web site, and related marketing materials.