Provocachic: what would your story taste like?

Summary:
The premier Flavour Impressionist, Provocachic specializes in evocative bespoke cocktails in its signature chic & provocative style. Beyond the conventional focus on just flavours, our recipe design reflects personality, memories & emotions, social & cultural elements, et cetera.

Full Description:
PROVOCACHIC
what would your story taste like?

Enigmatic stories are weaved onto this culinary canvas, connecting emotionally on a personal level with each intuitive concept & recipe.

To whom might this unique medium for emotional resonance appeal? Loved ones, brands and hospitality establishments � explore these bespoke epicurean cocktails as an intriguing hospitality experience, as an emotional branding touch point, or as a meaningful gift.

Vision
Provocachic seeks to recognize and develop this powerful emotional channel (evident in the simplest home-cooked food being an intimate space of moments with family and friends), and to be the leader in this evocative style of recipe design.

Provocachic also strives to close the significant quality gap between cocktails and food. The freshest high quality ingredients are being explored, down to specific cultivars.

EMOTIONAL BRANDING
Imagine communicating your brand personality in a chic cocktail, and through a story that specifically appeals to your target market.

More than just signature cocktails that reflect the heart of your establishment, think brands of products, services and companies.

The latter would benefit from this avant-garde style of building relationships between brand experiences and people.

Problem this idea/invention addresses:
Emotional and flavour branding

Auxiliary products or services for sale:
POTENTIAL MARKETS
To whom might this unique medium for emotional resonance appeal? Loved ones, brands and hospitality establishments � explore these bespoke epicurean cocktails as an intriguing hospitality experience, as an emotional branding touch point, or as a meaningful gift.

CORE SERVICES
a) Hospitality Consultancy:
i) Market & brand analysis and strategic solutions
ii) Art Direction on Brand experience & identity
iii) Custom Ergonomic & Aesthetic design on layout & workflow
iv) Design & Implementation of Procedure & Control systems
v)Tailor-made menu, with signature cocktails/mocktails
vi) Advice on recruitment of initial operations staff, including a
remuneration, rewards & recognition system
vii) Operations Team and Barman Training against clear performance
standards

Consultancy could be in the form of an intervention on an existing establishment & brand, or through-the-line whereby no space or brand/entity has been established yet.

b) Emotional Branding - through the use of bespoke cocktails as a culinary canvas, creating a story to connect with the target market

c) Bespoke Cocktail Recipes - through research & interviews, a process which takes at least 1-5 weeks, to interpret an individual's "personal story"

d) Professional Mixology Training Programs

e) Cocktail Workshops - hands-on experience for leisure and/or PR activities

Asking price: [CONTACT SELLER]
Available for consultation? Yes

Invention #10157
Date posted: 2007-05-16


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