The AI-powered Nike Fit system relies on a smartphone to help ensure the perfect fit.
Shopping for shoes online is hard enough, and that difficulty is compounded by the fact that sizes are not consistent across shoe styles. To take some of the risk out of online shopping, the Nike Fit app works with the smartphone’s camera to capture an image of the user’s feet and create a thirteen-point map of both feet in seconds. That map is then analyzed by AI algorithms to determine the best size for the user in each of the shoe models.
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