The IGGI bowl

The IGGI bowl
Designed to help trick your brain into eating mindfully by controlling portions, the IGGI is a Stoneware bowl that uses food psychology and ‘Calorie Cloaking’ to help you eat 30% less but still feel satiated. It sports a false curved bottom that makes the bowl look full while still having 33% less food, along with a red interior that helps curb your appetite more than a white plate. Moreover, the red color also alters your perception of food, driving you towards eating green vegetables to make your food ‘look balanced’. Paired along with the IGGI app, the two form a system called Meal Mindfulness. The bowl’s design along with the meal recommendations on the app (curated by nutrition experts, dieticians, and chefs) allows you to eat healthy and hearty meals and feel satiated at the end of them.

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