System and Method for the Distribution of Advertising and Associated Coupons Via Mobile Media Platforms

Patent includes a mobile phone that presents advertising to persons STANDING NEAR a mobile phone user during a non-handsfree call. Mobile phone user may receive free talk time for using phone in this mode.

Additionally, the patent includes a means to measure the effectiveness of a mobile advertising campaign.

US 7,463,898

Type of Offer: Licensing

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