Brand and Product Manager for Agrisure Corn Traits

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Syngenta Biotechnology, Inc. is seeking a Brand and Product Manager for Agrisure® Corn Traits. Location of employment is Minnetonka, Minnesota. Candidate must have authorization to work in the U.S.


Brand and Product Manager for Agrisure® Corn Traits


Marketing – Corn Business


Minnetonka, MN

Reports To

Head of Portfolio Marketing


Commensurate with experience; competitive base salary plus incentive bonus and comprehensive benefits including retirement and employee stock purchase plan.

Key Responsibilities

  • Drive the implementation of product strategy for newly developed Syngenta traits and related technologies.

  • Accelerate effective product technology launches and delivery of technology brand promise to our valued customers and potential target growers.

  • Accountable for advertising and promotions campaign to develop and maintain strong trait brands.

  • Accountable for assembling the 4P's of the trait marketing mix.

  • Participate corn crop strategy team covering seeds, traits, CP, seed care and related technologies for the Crop Plan and campaign cycle.

  • Acts as a key Syngenta representative at internal and external customer functions.

  • Technology spokesman for media and other key influencers.

Key Outcomes

  • Effective execution of short and long term strategy for our Technology Assets.

  • Shaping market environment through implementation of brand plan and positioning strategy.

  • Delivery of effective and efficient advertising and promotional plan.

  • Development and stewardship of intellectual property specific to trademarks and service marks.

  • Participation and interaction in marketplace communities such as trade associations, digital media, influencers to identify trends and emerging technology pertinent to our value propositions.

  • Responsible for training content and its handoff to appropriate internal or external audience.


  • Minimum of a B.S degree in Agronomy, Agribusiness, or Marketing or relevant discipline, with 5+ years of experience in the seed industry. Sales and/or agronomy experience is highly desirable.

  • Keen understanding of agriculture, marketplace, competitive environment and customer needs.

  • Understanding of key market dynamics and agronomic factors in field crops, especially corn and soybeans.

  • Knowledge of marketing principles – 4 Ps, financial analysis, and communications.

  • Broad knowledge of branding, promotion, issues management, training sales groups.

  • Record of successful management of people, processes, sales area and/or projects.

  • Ability to work in a large global organization (cross functional, cross-sites) as well as in both technical and creative environments.

Demonstrated Skills

  • Ability to think and act creatively and strategically.

  • Successfully influence colleagues across functional boundaries, work well in a team, and communicate effectively.

  • Experience with resource planning and budget management.

  • Exceptional communication skills, as well as attention to detail and strong problem solving skills.

  • Creates passion and excitement.

Additional Information

  • Travel requirements: Approximately 20%
  • All applicants must be eligible to work in the US.

Syngenta is one of the world's leading companies with 26,000 employees in over 90 countries dedicated to one purpose: bringing plant potential to life. We contribute to addressing some of the planet's most critical issues such as the rising demand for food from a growing population.

Syngenta employees have a major impact on the health and wellbeing of communities all around the world. They work in a focused, highly collaborative culture and benefit from the training, development and inspirational colleagues that you'd expect to find in a fast growing, international company.