GroundControl logo GroundControl is software build op on the principles from The Corporate Startup, a book written by our Co-founder. The award-winning book describes the 5 elements of a mature innovation ecosystem. GroundControl supports all 5 elements, instead of focussing only on experiments and learnings. This is what makes GroundControl unique.

How GrondControl works

Innovation practice

GroundControl helps corporate startups with a unified way-of-working, whether it’s based on Lean Startup, Design Thinking or your own methodology. We closely looked at Agile and created Innovation Sprints that give your startups focus and an understanding of what to do next.

Innovation Framework

An innovation framework is necessary to analyze and manage the innovation portfolio. Beyond the three types of innovation (core, adjacent, and transformational), the framework is used to map the products in terms of where they are on their innovation journey. Mapping the portfolio across these two dimensions allows a company to not only get a sense of how balanced the portfolio is but also where products are on their innovation journey.

Make innovation measurable

To measure how well innovation teams are doing in their search for profitable business models, it is not possible to use traditional financial KPIs. A new form of accountability is needed, called innovation accounting. A form of bookkeeping that uses alternative metrics, like the number of new ideas an organization generates, the percentage of innovations with a proven product/market fit or the speed of learning.

Invest like a VC

GroundControl offers a clear startup funnel, displaying all your startups in their respective stage, the Innovation Thesis they belong to and the team members that are working on the startup. The Portfolio Board decisions built into GroundControl makes it possible to invest like a VC, investing resources and money based on data-driven decisions and depending on the stage of the startup.

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