Digital Innovation Contest - Advertising

Deadline: 2014-01-06
Award: 4 x £25,000

IC tomorrow, in association with the Institute of Practitioners in Advertising (IPA), will be awarding up to four businesses individual awards of up to £25k for the development of a service or application in each of the following four categories:

1. Next-generation social media analytics tools
Develop a monitoring solution that helps to unite and/or simplify a view of social media activity across various platforms

2. Enhanced TV advertising
Create a new digital application or service that brands can use to enhance the consumer's TV experience

3. Innovation in hyperlocal advertising
Develop an innovative and scalable solution in hyperlocal advertising

4. Smart mobile advertising
Create a new digital application or service to track and influence consumer behaviour through mobile advertising


As a successful applicant you will retain your intellectual property, as well as the following benefits:

-gain from exposure to a range of advertising industry partners

-be able to test your proposed application or service with a relevant industry partner

-be able to promote your solution via the IC tomorrow programme

-receive support in resolving delivery issues related to the proposed solution