Digital Innovation Contest: Cross-Sector Exploration

Deadline: 2014-02-26
Award: 9 x £25,000

IC Tomorrow is offering £225k in funding to work with the UK's leading creative brands. The award is broken down into nine category winners of £25k each. They are looking for innovative commercial solutions that meet broad objectives set in conjunction with IC Tomorrow's industry partners. One award is available in each of the following categories:

Theme one: Retail

-Connected retail (Partner: Argos)
-Smart tools for brand loyalty (Partner: Procter and Gamble)
-The future store (Partner: Holition)

Theme two: Events

-Engaging festival audiences: urban (Partner: LIFT with Saatchi and Saatchi)
-Engaging festival audiences: music (Partner: Live Nation)
-Enhancing audience interaction with cultural programmes (Partner: The Barbican)

Theme Three: Analytics

-Digital analytics for talent scouting (Partner: SYCO Entertainment)
-Reading analytics (Partner: Penguin Random House)
-Using data to understand and connect with cinema audiences (Partner: British Film Institute - BFI)

Each successful applicants will retain their intellectual property, as well as the following benefits:
-Gain exposure to a range of industry partners
-Test your proposed application or service with a relevant industry partner
-Promote your solution via the IC tomorrow programme