Heineken Sustainable Packaging Challenge

Deadline: 2012-05-08
Award: $10,000

While some countries have systems for returning and/or recycling beer bottles in place, for many consumers returning empty bottles or bringing them to recycling centers, remains a hassle. In other countries re-use/recycling systems do not exist at all.

When thinking about solutions to the challenge, think of the principles of re-using and re-cycling materials.

How can we ensure that a larger amount of beer packaging will be re-used or re-cycled?

The challenge is open to all residents of the following countries: Austria, Brazil, Canada (excl. Quebec & Yukon), China, Germany, India, Italy, Japan, Netherlands, Spain, UK & US (excl. California).