GM, Raising the Innovation Sting Ray
January 21, 2013 By Gregg Fraley
ABSTRACT:
Why does it take a near death experience to wake some companies up?
I guess there is an innovation equivalent to a drunk hitting bottom. If only the drunk could see where they are headed — maybe they could avoid the hard fall into the gutter.
Case in point: General Motors. GM hit bottom, and, the good news, they’re in recovery.
The lesson here is not to wait until you’re bankrupt to innovate. It’s a simple point but profoundly difficult for some organizations to do. It’s a culture thing. If the culture doesn’t encourage and implement exciting innovation, they are that drunk headed for the gutter. Is that your organization? Take steps, and drastic ones, now, if that’s the case.
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