Innovation is like a Tropical Rainforest

ABSTRACT:
Firstly I would argue that innovation, to be managed well, needs to operate like an ecosystem, the same as a tropical rainforest. Ecosystems to flourish need to experience critical feeds, in the rainforest this is high average temperatures and significant rainfall. Well innovation to thrive needs equal attention; it needs a real focus, above average and significant attention to be well maintained.

We argue for diversity within our innovation teams, in our thinking, in our environment and that is no different from the high levels of biodiversity in tropical rainforests. We need this ‘richness’ of thinking, of approaches, of discovery. We search constantly for ideas, we experiment, and we are subjected to change. We are always looking for that certain something still undiscovered.

[READ THE FULL ARTICLE]