Corona Stackable Cans Reduce Packaging

Jun-24-19 Corona’s innovative new stackable six-pack cans eliminate the need for plastic holders.

The interlocking can design was created by Corona in collaboration with the Leo Burnett advertising agency as part of the company’s effort to eliminate plastic packaging. Rather than simply reducing packaging or relying on recycled materials, the Corona can design requires no packaging at all. Instead, the cans can twist on to one another, allowing beer drinkers to simply stack and go.

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[ADWEEK.COM]
[VINEPAIR.COM]

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