MediaJobs Discusses the Impact of Open innovation on Advertising

Jul-17-13

MediaJobs has featured a series of articles that explore the impact of open innovation on advertising. The first, Is Open Innovation the Future of Advertising?, talks about the way in which traditional advertising agencies have changed to accommodate new practices and requirements.

This transformation is highlighted in the article, Why Mobile Advertising agencies Need New generation Creativity. It also discusses the importance of mobile advertising and the need for multi-track creativity to use this medium.

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[PRWEB.COM]