New think: The use of lateral thinking in the generation of new ideas

By Edward de Bono

This 1967 seminal work defines the author's theory of lateral thinking as a method changing concepts and perception in order to happen upon novel and unexpected solutions to problems. The book offers techniques that enable lateral thinking by forcing one's thinking out of its regular and familiar patterns. This contra-logical approach has become a well established part of all of today's creative thinking methods and approaches.
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