The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

By Tom Kelley, Jonathan Littman, Tom Peters

The Art of Innovation really teaches indirectly by telling great stories -- mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. We learn the backstories of some consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted -- like Ivory soap.

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