The Brain Advantage: Become a More Effective Business Leader Using the Latest Brain Research

By Madeleine L. Van Hecke, Lisa P. Callahan, Brad Kolar, Ken A. Paller

"There has been so much on the brain and how it affects our behavior. Finally, here's a book that gives a one-two punch - a quick 'so what' on brain research and a set of actions that produce better leaders. Well done!"
--Craig Wortmann, CEO, Experience LLC. Adjunct Associate Professor of Entrepreneurship University of Chicago's Booth School of Business.

"The Brain Advantage pulls together current science and contemporary thinking about brain function and then in a very practical way applies it to critical leadership skills and challenges faced by business leaders today. It covers territory that is familiar to most leaders but with an approach that offers new insights and, at times, challenges old ways of thinking. I will be referencing this source again and again as we continue to develop the 600+ leaders in our organization."
--Michael C. Riordan, President and CEO, Greenville Hospital System, Greenville, South Carolina

The Brain Advantage translates research on our brains into specific, usable ideas that all leaders can benefit from. Reading this book will change the way you think about what you do for a living.
--Sydney Finkelstein is a professor at the Tuck School of Business at Dartmouth and the author of the bestsellers Think Again: Why Good Leaders Make Bad Decisions, and Why Smart Executives Fail.

"A very ambitious book, highly readable and entertaining, showing how the latest findings in neuropsychology are relevant to effective management."
--Gary Klein, Ph.D., Applied Research Associates, author of Sources of Power: How People Make Decisions.

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