Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold

By Dr. Kevin Freiberg, Jackie Freiberg, Dain Dunston

Nanovation is a story of how a little car is teaching the world to think big.

One dreary, rainy morning in India, Ratan Naval Tata, the Chairman of the Tata Group, was driving to work, right behind a family of four. It wasn't an unfamiliar sight, all four of them crammed onto a single scooter, trying to get to school and work. Then it happened-a busy intersection, a slick road, and down they went, scooter one direction, family members the other. Fortunately, no one was seriously hurt because the congested traffic had been moving so slowly. But it gave new impetus to an idea Tata had been working on: as the chairman of a car company, how could he get Indian families off scooters and into something safer that they could afford? Today we have the answer, and it's called the Nano, the least expensive-and arguably most significant-car in the world.

Nanovation is not only the story of one car; it represents the leading edge of a revolution in business thinking and design that will have a profound effect on everything that comes after it, not just in the automotive industry, not just in India, but in every industry around the world.
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