Outsmart Your Instincts

By Adam Hansen, Edward Harrington, Beth Storz

How The Behavioral Innovation™ Approach Drives Your Company Forward. Evolution is killing innovation!

Cognitive biases. All humans have them. But that’s not necessarily a good thing.
Cognitive biases are mental shortcuts that have evolved in our brains and shape our judgment of the world. You may not recognize them, but you’ve seen them in action: the manager who’s afraid to try a new process; a researcher who unconsciously discounts data to confirm what he thinks he knows; the team of like-minded colleagues who want to enact change but find themselves unable to do so without understanding why.

While these instinctive biases served us extremely well in our evolutionary history as we ran from predators, in the world of modern business they keep us from reaching our full potential, they impede innovation, and they stunt business growth.
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