Smart Data

By Lloyd Corder

Finding patterns in the data is a waste of time, money and effort if you are not going to act on them. What good would finding a cure for cancer be if no antibodies, vaccines or treatments were ever developed?

In Smart Data, Lloyd Corder challenges us to apply this same concept to your business. When you encounter an important “fact” or “pattern” in your data, you need to change a business process—you need to take advantage of that pattern!

If you find a fraud-pattern in your data, then build a query or report to flag all instances of that pattern so you can reject the application, claim or whatever is going through your system. If you see a pattern where a customer has complained multiple times about an issue, then get a manger involved to personally address the issue, otherwise risk losing that customer. The examples go on and on. But, at the end of the day, a business process must change.

Smart Data gives you a simple, straight-forward plan for building a data-driven culture that blends employees’ the “technical” (science) and “soft” (art) skills so that data patterns are uncovered, communicated effectively and acted upon.
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