By Mat Shore
Ever wanted to understand why innovations go bad? What makes new ideas and product launches fail? How to avoid the traps and ensure that your value proposition is insightful and successful?
The Seven Deadly Sins of Innovation contains numerous examples and case studies of innovation sinners and lots of elegant examples of innovation tips and tricks to avoid falling into the same traps. The Seven Deadly Sins of Innovation is the most entertaining and enlightening book you are likely to read this year.
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