By Tom Nora
Find Your Untapped Creativity and Innovation to Create a Successful Startup. HACKING THE CORE explains how to tap into the creativity and innovation that we all have hidden inside of us and how to apply it to launching and growing a startup business. It looks at all areas of a business launch to uncover areas of innovation, differentiation, design thinking.
Hacking The Core is based on principles of common sense, honesty, and humility in success. It will show you how to lead instead of follow trends, how to create true disruption in and market segment.
There are several personal anecdotes from the author and explanations of his own motivations and mentors in his long startup business path.
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