12 Essential Innovation Insights
September 12, 2017 By Bruce Posner, Martha E. Mangelsdorf
ABSTRACT:
Business innovation has to do with new value, not necessarily new things — and comes in many flavors. The authors presented an “innovation radar” so companies can consider 12 different areas in which they might innovate — ranging from method of value capture to operating processes to platforms. “When a company identifies and pursues neglected innovation dimensions, it can change the basis of competition and leave other firms at a distinct disadvantage,” the authors concluded.
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